Which AI assistants show ads right now?

AI Ads TrackerChecked November 4, 2026

5 assistants show ads today: ChatGPT, Google AI Overviews, Google AI Mode, Microsoft Copilot and Amazon Rufus. Grok has announced ads but hasn't launched them, Perplexity's test has ended, and the Gemini app, Meta AI chats and Claude show none.

Status of advertising in AI assistants
AssistantStatusWhere ads appearHow to buyMarketsLatest change
ChatGPTOpenAI Ads live Labeled sponsored listings inside answers; Sponsored Agents and image-generation ads in US tests Ads Manager (self-serve) or OpenAI's partners89 countries Expanded to 26 more countries, 89 in total123
Google AI OverviewsGoogle Ads live Search and Shopping ads above, below or within the AI Overview Existing Search, Shopping and Performance Max campaignsAbove or below AI Overviews: 200+ countries, all languages; within answers: US and 11 more markets in English Google's help page lists 10 more countries for ads within AI Overviews and AI Mode45
Google AI ModeGoogle Ads live Sponsored ads within and below AI Mode answers, including follow-up questions in the US (multiturn ads) Existing Search, Shopping and Performance Max campaignsUS and 10 more English-language markets; Brazil, Mexico and UK planned for Q4 2026 Expanded to 10 more countries; multiturn ads launched in the US46
Microsoft CopilotMicrosoft Ads live Labeled ads below Copilot answers; Showroom ads and Offer Highlights in conversational experiences Microsoft Advertising Search and Performance Max campaignsNot published as a single list AI Max for Search began rolling out to all accounts globally (reported)7
Amazon RufusAmazon (now Alexa for Shopping) Ads live Sponsored ads inside shopping conversations; Sponsored Products and Sponsored Brands prompts Existing Amazon sponsored ads campaigns, automatically eligibleUnited States Amazon Ads set out ad formats for Alexa for Shopping, which absorbed Rufus89
GrokxAI / X Announced Planned: paid placement in Grok's suggested answers Not announcedNot announced Elon Musk told advertisers ads would come to Grok's answers1011
PerplexityPerplexity Ended Formerly: sponsored follow-up questions and side media No longer available (reported)Formerly US Financial Times reported Perplexity was abandoning advertising1213
Gemini appGoogle No ads None Not availableNot available Google's chief business officer said a format that works in AI Mode would transfer to the Gemini app14
Meta AIMeta No ads None inside chats Not available inside Meta AINot available Meta began using AI chat interactions to personalize ads, outside the UK, EU and South Korea15
ClaudeAnthropic No ads None Not availableNot available Anthropic said Claude will remain ad-free16

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Latest changes

Full timeline
  1. Google AI Mode

    Google AI Mode ads expand to 10 more countries

    Ads in AI Mode expanded to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. Multiturn ads launched in the US; Brazil, Mexico and the UK are planned for Q4.46

  2. ChatGPT

    ChatGPT ads expand to 89 countries

    OpenAI added 26 countries, including 14 in Latin America, and said more than 100,000 advertisers have run campaigns since launch.123

  3. ChatGPT

    Visual ads during image generation announced

    OpenAI said it would test clearly labeled visual ads shown during ChatGPT image generation in the US, kept separate from generated images.17

  4. ChatGPT

    OpenAI names measurement partners and brand-suitability pilots

    OpenAI named conversion, attribution and incrementality partners including LiveRamp, AppsFlyer, Adjust, Branch and Haus, and pilots with DoubleVerify and IAS to evaluate its safeguards.1819

  5. ChatGPT

    ChatGPT ads reach Southeast Asia and Taiwan

    Ads launched in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan; OpenAI described availability as more than 60 countries.203

  6. ChatGPT

    OpenAI tests Sponsored Agents

    Users who click some ads can start a separate, labeled conversation with a business-sponsored agent. OpenAI also added AI tools for advertisers and HubSpot and Shopify integrations.2122

Guides

Sources

  1. ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platformOpenAIOct 21, 2026openai.comOfficial
  2. OpenAI expands ChatGPT ads to 26 more countries in bid to boost revenueReuters (via The Star)Oct 21, 2026thestar.com.my
  3. Advertisers in 26 more countries gain ChatGPT ads, bringing the total to 89PPC LandOct 21, 2026ppc.land
  4. Ads in AI Mode expand to new marketsGoogle Ads & Commerce BlogOct 28, 2026blog.googleOfficial
  5. Google ads in AI Mode reach 10 more countries and multiturn ads launch in the USRelevant AudienceOct 29, 2026relevantaudience.com
  6. Google expands ads in AI Mode to more countries and multiturn ads in U.S.Search Engine RoundtableOct 28, 2026seroundtable.com
  7. Microsoft turns on AI Max for every advertiser account worldwideRelevant AudienceAug 20, 2026relevantaudience.com
  8. Advertising in agentic shopping experiencesAmazon AdsJun 11, 2026advertising.amazon.comOfficial
  9. Amazon merges Rufus and Alexa into one shopping assistantPPC LandMay 13, 2026ppc.land
  10. X will put ads inside Grok AI answersSearch Engine LandAug 7, 2025searchengineland.com
  11. Elon Musk is looking to monetize GrokFortuneAug 8, 2025fortune.com
  12. Perplexity pulls the plug on ads, citing trust concerns for AICampaign AsiaFeb 18, 2026campaignasia.com
  13. Perplexity drops ads, saying they hurt trust in AIGigazineFeb 19, 2026gigazine.net
  14. Google says it is open to putting ads in standalone Gemini app after focusing on AI Mode firstShopifreaksApr 30, 2026shopifreaks.com
  15. Meta plans to sell targeted ads based on data in your AI chatsTechCrunchOct 1, 2025techcrunch.com
  16. Claude is a space to thinkAnthropicFeb 4, 2026anthropic.comOfficial
  17. OpenAI launches visual ads that appear alongside image generation resultsTechCrunchOct 5, 2026techcrunch.com
  18. Building advertising for the way people use AIOpenAIOct 5, 2026openai.comOfficial
  19. OpenAI names ChatGPT ads measurement partners and brand-suitability pilotsAdTechRadarOct 5, 2026adtechradar.com
  20. ChatGPT Ads expands to Southeast Asia and TaiwanOpenAISep 23, 2026openai.comOfficial
  21. Reimagining advertising with AIOpenAISep 16, 2026openai.comOfficial
  22. OpenAI testing Sponsored Agents for ChatGPT adsSearch Engine RoundtableSep 16, 2026seroundtable.com